Our Mission

Embed Physical Activity in all aspects into everyday life.

As the lead body for physical activity and sport in Cheshire and Warrington, it is our job to engage, educate, enable, inspire and influence the local community as well as a wide range of organisations, stakeholders and partners.

The result of our work is to change people’s behaviour and habits towards being active, in order to improve their overall wellbeing and to live healthier, happier, more enriched, longer lives – that as a consequence are more productive and prosperous.

How do Active Cheshire do this?

We take a whole system approach to work with a diverse range of organisations to have a positive impact in all walks of life; ensuring people can embed activity into all aspects of everyday life – at home, school, in the workplace and everywhere in between.

Active Cheshire work to a Blueprint to tackle physical inactivity that has been inspired by a local MOVEment group and co-produced by cross-sector partners.  The Blueprint document sets out a whole system approach to tackling physical activity and targets 5 key pillars –  Active EnvironmentsActive KidsActive WorkplaceActive Minds, and Activators.

Our Values

Collaboration: we will work, and learn, together with others to achieve our common goals.

Integrity – We always do what we say we’re going to do in the right way and to the best of our ability, to achieve the best outcomes.

Inclusivity – We celebrate diversity, welcome all opinions and strive to tackle inequality.

Passion – We have pride and belief in everything we do and are committed to making a real difference.

Innovation – We want to break the mould and develop brave new ideas to ensure our communities have the best possible future.

The challenge to tackle inactivity is a large and hugely complex one. Despite the great efforts to reverse the trend towards inactivity, the problem is getting bigger, due to the increased use of cars and technology as well as having more sedentary jobs and lifestyles.

Active Cheshire’s Values of Collaboration, Integrity, Inclusivity, Passion and Innovation play a huge part in how we do things to achieve more sustainable results. It takes on average 207 days to change a long term habit, so over time we have had to adapt to understanding and addressing the problems faced.

We are working very hard to buck this trend, by better understanding the individual challenges of people who are inactive. We are seen as trailblazers, using our insight,influence, energy, (and sometimes bonkers ideas) to create these changes and convey our message.


Active Cheshire is committed to encouraging equality, diversity, dignity and respect among its workforce and to eliminating unlawful discrimination.

We aim to ensure that our workforce is truly representative of the communities we serve, and that each of our employees feels respected and able to do their job to the best of their ability, free from discrimination or harassment.

In providing its services, Active Cheshire recognises its moral and legal duty not to discriminate against its service users and the general public. We aim to promote equality, diversity and inclusion to ensure that our services are provide equality of opportunity and that they are offered in an accessible manner.

Further, we aim to be a champion of Equality and Diversity as a lead agency and commissioner of physical activity interventions, through:

  • our recruitment and selection process, at Board and staff levels
  • our commissioning process (equality-proofing any activity in which we invest or are involved)
  • advocacy (promoting success stories that represent people from all parts of society) with our staff and trustees becoming equality, diversity and inclusion ambassadors across their respective areas of activity
  • the ‘visualisation’ of equality and diversity via images used across our suite of promotion and marketing materials/resources, website and social media platform to ensure we appropriately reflect people from across the equality spectrum; and
  • educating local partners, our communities and providers.

You can find out more about Active Cheshire’s Statement of Commitment to Equality through our Equality & Diversity Policy and Action Plan on the Governance page.

Active Cheshire has adopted a target of a minimum of 30% of each gender on our board. We fully commit to progressing towards achieving gender parity and greater diversity on our Board, including, but not limited to, Black, Asian, minority ethnic (BAME) diversity and disability.